Tesla | Company Profile, Logo, Meaning, Mission Statement

BRAND OVERVIEW

Tesla, Inc. (formerly Tesla Motors, Inc.), an American electric vehicle manufacturer, has become one of the biggest brands in recent years. It’s headquartered in Palo Alto, California.

When you think of Tesla, the first person to come to mind is its CEO, Elon Musk. However, Musk wasn’t the original founder of the company. Before Musk came on board, Tesla had already been incorporated by Martin Eberhard and Marc Tarpenning in 2003.

In 2004, Elon Musk joined Tesla as the Chairman of its Board of Directors. Musk had a vision for the company, which was to produce premium electric sports cars to be marketed to wealthy early adopters before manufacturing mainstream vehicles for the general public.

Tesla’s current vehicles available are the Tesla Model 3 S X & Y, and the upcoming Tesla vehicles are Tesla Cybertruck, Roadster (2022) and Semi.

corporate quick info

– INDUSTRY:

Automotive, Energy storage, Energy production

– FOUNDED:

July 1, 2003

– FOUNDER:

Martin Eberhard, Marc Tarpenning

– HEADQUARTERS:

Palo Alto, California, United States

– TYPE:

Public

– TRADED AS:

NASDAQ: TSLA
NASDAQ-100 component
S&P 500 component

– KEY PEOPLE:

Elon Musk (CEO), Robyn Denholm (Chairwoman), Drew Baglino (CTO), Zach Kirkhorn (CFO)

– OWNER:

Elon Musk (20.8%)

– PRODUCTS:

Electric vehicles, Tesla batteries, Solar panels and roofs

TESLA LOGO

The Tesla logo “T” was not only stylized to match the last name of Nikola Tesla, who was a renowned Serbian-American engineer, but it represents a cross-section of an electric motor.

The logo gives a hint of the breakthrough in manufacturing electric vehicles made by Tesla.

TESLA MISSION STATEMENT

Tesla doesn’t have a slogan or motto.

On November 18th, 2013, Elon Musk made a mission statement: “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”

They also stated that Tesla’s mission is “to accelerate the world’s transition to sustainable energy”.

As of today, they still remain committed to their original vision which is to produce affordable mass-market vehicles that are not run on fossil fuels.